What is a trade show? A trade show, also known as an expo, conference, convention, or trade fair, is an event that is created to showcase a product or service to potential clients and consumers, or the public in general, to increase brand exposure and sales.
Most trade shows are not open to the public. A company organizes an event and invites industry players and in some cases the press to market or showcase a product or service’s intentions and purpose towards the target market. Conventions bear an economic significance of some sort to both the organizers and potential clients.
By the end of this article, you will know everything there is to know about trade shoew and trade show models.