How To Follow Up On Quality Leads: Part II

Jun 26, 2015 admin Leave a Reply Lead Generation & Traffic Building

Trade shows have the ability to give lasting and meaningful impression to its exhibitors. By allowing potential clients to experience and interact with your company, your staff can connect with potential buyers and become educated about your brand.

Although trade shows create energy and excitement, information travels rapidly and your leads have short attention spans with high expectations. You don’t want potential clients to forget about your business shortly after event day or have them lose interest. Meet with your sales team and know how to follow up on quality leads.

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trade show models get higher quality leads

Use Trade Show Models To Get Higher Quality Leads: Part I

Jun 19, 2015Jun 19, 2015 admin Leave a Reply Lead Generation & Traffic Building

Identifying high quality leads and exhibitors is essential to focus on at your next trade show, rather than those who are not real prospects. Your company must scan the crowd to find the impressive leads, develop business relationships and follow up with them.

Often companies will bring employees to staff important events. Unfortunately, many employees don’t have the background in sales and experience working events that trade show models have. Trained temporary personnel know how to communicate the benefits of your business’ products and services to potential customers. Trade show models will not only successfully draw attention to your booth, but also excel in lead generation.

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5 Steps to Improving Your Trade Show Sales Process

Jul 1, 2014Nov 7, 2014 Christopher Leave a Reply Lead Generation & Traffic Building, Trade Show Tips

Not every person is a natural born salesman. Even employees who have been at the company for years, and know the products inside and out, may falter when presenting to a prospective client in person. The fast paced environment of trade shows only exacerbates this problem.

Your sales staff may require a bit of adjustment to get comfortable with the nature of trade show selling. Sales people are accustomed to seeking leads, which is not necessary at trade shows. Crowds and leads will be walking by your booth, and it’s your job to engage them and close them, sometimes in a matter of minutes.

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