Hiring the right spokesmodels can make you company millions. Yes, we said models plural. Because today in this global village we live in having the right face to go with your product will do more for your brand than a warehouse full of gimmicky new products.
Choosing spokesmodels for your brand at a trade show is critical to focus on. You want to make sure your company has a model that not only reflects your brand’s image, but also the trade show as a whole. Articulating to a staffing agency what you are looking for in a model is very important. Here are some characteristics to consider.