Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for BIO International Convention 2026 — locally sourced in San Diego, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
BIO fills the San Diego Convention Center with country and state pavilions, CDMO and supplier stands, and life-science platforms alongside 130+ sessions across 18 focus areas and thousands of partnering meetings. The people walking those aisles are executives, scientists, regulatory leaders, and investors who came to do business, not to be entertained, and who can tell within a sentence whether your staff understand the field. When your own scientific and business-development experts are deep in a partnering meeting, every unread badge is a potential partner, investor, or buyer you paid the exhibit fee to meet. The four roles below each solve a different part of staffing a credibility-driven biotech floor.
BIO fills the San Diego Convention Center with country and state pavilions, CDMO and supplier stands, and life-science platforms alongside 130+ sessions across 18 focus areas and thousands of partnering meetings. The people walking those aisles are executives, scientists, regulatory leaders, and investors who came to do business, not to be entertained, and who can tell within a sentence whether your staff understand the field
BIO International Convention trade show models protect a partnering-heavy schedule while keeping the pavilion approachable. They determine whether a visitor represents business development, licensing, investment, research, manufacturing, clinical operations, government, or a service provider; confirm the company and therapeutic area; and check whether the request belongs with a scheduled delegate or a general booth contact. San Diego talent can manage arrivals and meeting turnover without adding travel expense. Scientific questions go to scientists, deal inquiries go to business development, and every unscheduled opportunity leaves with an owner. See our trade show models service.
BIO International Convention promotional models focus on meeting conversion, not indiscriminate traffic. They invite delegates by therapeutic area or partnership objective, explain the approved company overview, and move interested parties toward a partnering request, presentation, reception, or capabilities discussion. Staff track missed appointments, notify hosts when the next delegation arrives, reset private meeting spaces, and capture a concise reason for every requested connection. That operating support matters more at BIO than a giveaway line because the valuable outcome is a qualified relationship with a documented next step. See our promotional models service.
BIO International Convention brand ambassadors represent your company on-message to a sophisticated, business-driven audience — biotech and pharma executives, business-development leaders, and the investors and partners deciding where to put capital and pipeline. Our brand ambassadors are trained on your positioning, claims, and the boundaries of what staff may and may not say, so booth conversations stay accurate and on-message while still sounding fluent and confident. For a launch, a service-capability push, or a partnering campaign, they carry your story consistently from the booth to press and VIP walk-throughs. The outcome they serve: accurate brand representation and recall with the exact decision-makers BIO assembles. See our brand ambassadors service.
As your BIO International Convention event staffing partner, TSM Agency fields the full booth team for a life-science convention: product and service demonstrators briefed to support your scientific and capabilities presentations accurately; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every executive, scientist, and investor contact is scanned and qualified correctly in real time; presenters and hosts for in-booth sessions; registration and check-in staff for scheduled partnering meetings; bilingual talent for the international delegations BIO draws; and a team lead to run shifts, breaks, and coverage across the multi-day run. One account executive scopes the mix to your booth size and audience and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a professionally staffed booth and a clean, complete lead list of qualified contacts. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at BIO International Convention — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed BIO International Convention booth.
BIO International Convention is one of many shows we staff in San Diego. Book booth models, promo staff, and brand reps for your booth — or hand us the whole team with a full booth team. See all our San Diego event staffing, or every show on our events page.
