Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for International Restaurant & Foodservice Show of New York 2027 — locally sourced in New York, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
The New York Restaurant Show sits beside Coffee Fest and serves operators rather than grocery-category buyers. Independent restaurants, quick-service groups, caterers, bakers, bars, hotels and institutional kitchens evaluate products through menu fit, labor, throughput, equipment footprint and cost. Staff need to identify operation type and use case before a tasting or demo can become a useful sales conversation.
The New York Restaurant Show sits beside Coffee Fest and serves operators rather than grocery-category buyers. Independent restaurants, quick-service groups, caterers, bakers, bars, hotels and institutional kitchens evaluate products through menu fit, labor, throughput, equipment footprint and cost
New York Restaurant Show trade show models identify owners, chefs, purchasing teams and commercial operators and ask about concept, volume and intended application. New York staffing keeps reception moving while salespeople address menu, equipment and distribution requirements. See our trade show models service.
New York Restaurant Show promotional models run tasting or equipment-demo stations using a repeatable service sequence. They manage portions, sanitation, reset and queue flow and connect the operator with the correct menu application, specification or distributor follow-up. See our promotional models service.
New York Restaurant Show brand ambassadors explain the product or equipment in operational terms: preparation, yield, speed, storage, labor and intended concept. They guide culinary and buyer conversations while pricing, installation, nutrition and distribution questions go to specialists. See our brand ambassadors service.
As your New York Restaurant Show event staffing partner, TSM Agency fields the full booth team for a tasting floor: product demonstrators who run clean, food-safe in-booth sampling and demos; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every owner, chef, and operator is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the show's diverse Northeast audience; and a team lead to run sampling flow, breaks, and restocking across all three days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete operator lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at International Restaurant & Foodservice Show of New York — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed International Restaurant & Foodservice Show of New York booth.
International Restaurant & Foodservice Show of New York is one of many shows we staff in New York. Book convention models, activation talent, and experiential staff for your booth — or hand us the whole team with complete booth staffing. See all our New York event staffing, or every show on our events page.
