Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Newtopia Now 2026 — locally sourced in Denver, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Newtopia Now begins with Community Experiences on Tuesday before its Wednesday–Thursday floor, including a buyer-only Market Preview. It is built to introduce emerging, pre-mainstream brands rather than present established grocery assortments. Staff need to recognize hosted and retail buyers, protect the preview window, explain what makes the product new, and record category, channel and distribution interest. We build the team around discovery and founder support—not just sample volume.
Newtopia Now begins with Community Experiences on Tuesday before its Wednesday–Thursday floor, including a buyer-only Market Preview. It is built to introduce emerging, pre-mainstream brands rather than present established grocery assortments
Newtopia Now trade show models receive buyers, identify channel and account type, and connect them with the founder or sales lead before a tasting becomes anonymous. Denver-based talent can cover the early Market Preview and normal floor schedule without crew travel. Serious accounts receive attention even when the maker is already in a detailed placement conversation. See our trade show models service.
Newtopia Now promotional models manage tasting sequence, portioning, replenishment and the transition from trial to buyer information. They can invite the categories the brand serves, explain format and usage, and direct a qualified visitor to pricing or distribution materials. Sampling remains controlled and informative rather than becoming a free-product line. See our promotional models service.
Newtopia Now brand ambassadors learn the origin, formulation, certifications, claims boundaries and ideal retail channel behind an emerging product. They can tell the founder story during community activity and the exhibit floor while sending medical, regulatory, pricing and distribution questions to the correct company contact. See our brand ambassadors service.
As your Newtopia Now event staffing partner, TSM Agency fields the full booth team for a discovery-show floor: product demonstrators who run clean, food-safe in-booth sampling and demos; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer, distributor, and hosted buyer is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the show's diverse audience; and a team lead to run sampling flow, breaks, and restocking across the show floor. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete buyer lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Newtopia Now — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Newtopia Now booth.
Newtopia Now is one of many shows we staff in Denver. Book trade show models, promotional models, and brand ambassadors for your booth — or hand us the whole team with full event staffing. See all our Denver event staffing, or every show on our events page.