Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for ASH Annual Meeting & Exposition 2026 — locally sourced in New Orleans, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
ASH fills the Morial Convention Center's exhibit halls with pharmaceutical and biotech stands, diagnostics platforms, and cell-therapy displays sitting alongside scientific sessions, abstract presentations, and continuing education. The people walking those aisles are hematologists, oncologists, research scientists, fellows, and the academic and procurement buyers who came to evaluate data and technology, not to be entertained, and who can tell within a sentence whether your staff understand the field. When your own clinical and scientific experts are deep in a discussion, every unread badge is a referring physician, investigator, or procurement lead you paid the exhibit fee to meet. The four roles below each solve a different part of staffing a quiet, high-stakes hematology floor.
ASH fills the Morial Convention Center's exhibit halls with pharmaceutical and biotech stands, diagnostics platforms, and cell-therapy displays sitting alongside scientific sessions, abstract presentations, and continuing education. The people walking those aisles are hematologists, oncologists, research scientists, fellows, and the academic and procurement buyers who came to evaluate data and technology, not to be entertained, and who can tell within a sentence whether your staff understand the field
ASH Annual Meeting trade show models triage visitors by hematology focus before making the handoff: malignant or classical hematology, cellular therapy, transplantation, diagnostics, or laboratory research. At the Morial Convention Center, they can maintain separate queues for medical-affairs discussions, investigator meetings, and commercial product questions while acknowledging fellows and international delegates who arrive between abstract sessions. The team never interprets data or discusses treatment; it gets each hematologist to the person authorized to do so. New Orleans recruitment also avoids moving a fly-in crew during one of the city's busiest convention weeks. See our trade show models service.
ASH Annual Meeting promotional models build attendance around the congress rhythm: abstract blocks, education sessions, poster viewing, and scheduled booth theaters. A staff member inviting cell-therapy investigators to a manufacturing presentation uses a different qualification cue than one filling a diagnostic-workflow demonstration for laboratory directors. We map those audiences, presentation times, literature codes, and scan dispositions in the briefing so outreach remains quiet, relevant, and measurable. See our promotional models service.
ASH Annual Meeting brand ambassadors use a hematology-specific message tree covering approved corporate language, disease-area terminology, pipeline references, and escalation rules. They can introduce a blood-disorder program or cell-and-gene-therapy platform, identify an attendee's institution and interest, and locate the correct medical or scientific liaison without drifting into efficacy, safety, or off-label discussion. That disciplined scope is especially important when investigators, patient-advocacy leaders, press, and potential partners visit the same space. See our brand ambassadors service.
An ASH staffing plan can combine disease-area greeters, investigator-meeting check-in, booth-theater hosts, poster-navigation support, multilingual ambassadors, lead retrieval, and a floor captain. Lead fields can distinguish physician, researcher, fellow, laboratory professional, advocacy contact, and industry partner, then tag disease area and follow-up owner. TSM builds the shift grid around the Saturday-through-Tuesday meeting pattern and gives the captain an escalation map for medical-affairs, clinical-trial, partnership, and commercial inquiries. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at ASH Annual Meeting & Exposition — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed ASH Annual Meeting & Exposition booth.
ASH Annual Meeting & Exposition is one of many shows we staff in New Orleans. Book booth models, promo staff, and brand reps for your booth — or hand us the whole team with a full booth team. See all our New Orleans event staffing, or every show on our events page.
