Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Gen Con 2026 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Gen Con is organized around playable tabletop experiences and thousands of ticketed events across the convention center and Lucas Oil Stadium. A booth is competing for a visitor's scheduled time, not only their attention. Staffing must explain game length and complexity, seat demos efficiently, teach rules consistently and keep retailer, distributor, publisher and press contacts from waiting behind casual players.
Gen Con is organized around playable tabletop experiences and thousands of ticketed events across the convention center and Lucas Oil Stadium. A booth is competing for a visitor's scheduled time, not only their attention
Gen Con trade show models manage the front desk and demo waitlist, explaining player count, session length and age or experience fit. They recognize hobby retailers, distributors, publishers and media and direct those contacts outside the consumer queue. Local Indianapolis staffing supports four days of rotations without travel expense.
Gen Con promotional models can teach a short demo, reset components, manage tournament or giveaway registration and connect play to a preorder, wishlist or retailer request. Training includes the exact rules slice they may teach and escalation for edge cases. More visitors receive a consistent experience without exhausting the game's designers.
Gen Con brand ambassadors learn the game's premise, mechanics, audience, release plan and original IP. They can host fan activity and press previews while licensing, distribution and design questions go to the client. The product is represented as a playable system, not generic pop-culture merchandise.
As your Gen Con event staffing partner we field the whole booth team behind the front line. That includes product demonstrators who teach and run accurate, repeatable demos of your board, card or roleplaying game; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every fan, retailer and distributor contact is scanned and qualified correctly in real time; presenters and emcees for in-booth theater, tournaments and signings; bilingual talent for Gen Con's international visitors; and a team lead to run check-in, breaks and performance across all four days. Our talent works through show close each day — never an early walk-off — so your booth stays covered to the final hour, not abandoned when the crowd thins. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site, so your stand stays staffed and producing for the gamers, retailers, publishers and press on the floor.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Gen Con — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Gen Con booth.
Gen Con is one of many shows we staff in Indianapolis. Book convention models, activation talent, and experiential staff for your booth — or hand us the whole team with complete booth staffing. See all our Indianapolis event staffing, or every show on our events page.
