Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Sweets & Snacks Expo 2027 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Sweets & Snacks begins its supplier activity before the main May 18–20 floor and serves several retail channels with different assortment logic. A convenience buyer, club merchant and drug-store category manager do not evaluate pack size, velocity or placement the same way. Staff need to identify channel and category, present the right SKU or format, and capture whether the discussion concerns shelf, checkout, seasonal, promotional or distribution placement.
Sweets & Snacks begins its supplier activity before the main May 18–20 floor and serves several retail channels with different assortment logic. A convenience buyer, club merchant and drug-store category manager do not evaluate pack size, velocity or placement the same way
Sweets & Snacks Expo trade show models qualify buyers by retail channel, territory and category responsibility before routing them to sales. Indianapolis-based staff can cover sampling and reception while key account teams discuss volume, placement and programs. Buyers receive the relevant product instead of an indiscriminate handful of samples. See our trade show models service.
Sweets & Snacks Expo promotional models maintain portioning, flavor sequence, allergen instructions and stock across a high-volume tasting station. They can direct buyers from trial to the correct sell sheet, case configuration or appointment. That creates a measurable wholesale interaction rather than a sample bowl that empties without account data. See our promotional models service.
Sweets & Snacks Expo brand ambassadors learn flavor, ingredients, package formats, merchandising story and approved claims. They can guide a category manager through the range and reserve margin, allowance, distribution and production-capacity questions for the account team. See our brand ambassadors service.
As your Sweets & Snacks Expo event staffing partner, TSM Agency fields the full booth team for a sampling floor: product demonstrators who run in-booth sampling cleanly and food-safely; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer, distributor, and broker is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the international buyers the Expo draws; and a team lead to run sampling flow, breaks, and restocking across all three days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete buyer lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Sweets & Snacks Expo — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Sweets & Snacks Expo booth.
Sweets & Snacks Expo is one of many shows we staff in Indianapolis. Book trade show models, promotional models, and brand ambassadors for your booth — or hand us the whole team with full event staffing. See all our Indianapolis event staffing, or every show on our events page.
