We had the opportunity to sit down with one of the leading promo models in Los Angeles to gain insight into what it’s like to have a promotional modeling career.
It’s not hard to find someone who claims to have promotional modeling experience, but there are very few people who make a living as a promotional model. This elite class of full time promo models are sought after by the top companies in the country and frequently flown in to work the industry’s top events.
If you’re looking to take your modeling career to the next level, these are the people you need to learn from. Rita is one of LA’s top promotional models, and she knows what it takes to get hired by the biggest names in the industry.
How did you get your start as a promo model
It all started in Costco actually. I was promoting a beauty product, and then eventually got to know some other girls in the promotional marketing world and the rest is history.
Do you have any advice for promo models that are just starting out in the industry and are trying to book their first gig?
Always have a positive and professional attitude. We get to work some amazing events and be paid to have fun. So a good attitude goes a long way. And maybe a good smiling headshot as well 🙂
How about for models who have been in the industry for a while and are trying to take their career to the next level?
Ask and you shall receive. If you feel your ready for the next level, there is no harm in asking some of your favorite companies if any positions were available or to keep you in mind. Many times people don’t know what we are up to until we tell them.
Where do you see your career in 5 years?
Although I love the promotional modeling world and have made some lifelong friends, my true love and passion is in acting. In 5 years, I will be a successful working actress.
What do you always bring with you when you’re working an event?
Flats, mints and lipstick. Most convention centers tend to be huge, so I always like to carry a pair of flats to walk around in before and after the event.
Walk us through a typical day as a promo model.
When I am booked on an event, I usually like to set my clothes for the work day aside, especially if it’s something specific. Cleaned and ironed of course. I give myself plenty of sleep as well. In the AM, I give myself plenty of time to head over to the event. I live in LA, and simply cannot make traffic an excuse, because it’s everywhere!
Are there any beauty products you can’t live without?
Moisturizer with SPF & bronzer. They are a must for healthy glowing skin!
What’s the biggest difference you’ve noticed between the promo model industry and the print industry?
Sometimes the promo modeling world holds casting, but more frequent print does for sure. I would say that is a huge difference.
Is there a client you’ve always dreamed of working for?
Haagen-Dazs ice cream haha! Just so I can take some yummy samples! Oh and Mac, I love their makeup.
What was the biggest challenge you faced in you modeling career?
I feel like whatever challenges I might have had pushed me in the right direction. I can’t honestly think of anything specific other than the fact I have discovered myself and what my priorities are.
How do you deal with cravings and stay motivated to work out?
I love working out! That helps! I don’t deprive myself. If I want ice cream or chips, that’s ok, but in moderation. Instead of a big bag of chips, I will purchase the single serving and be just as satisfied.
What’s the highlight of you career so far?
Getting to work the Natural Food Expo. I am a huge advocate of healthy living and being present with such amazing exhibiters and their products was wonderful!
What would you say to a young model that has recently experienced a setback in their career?
Keep moving forward. We simply can’t book it all, but what’s meant to by yours, will be.
What’s the strangest gig you’ve ever worked?
I had to play a regular person in the street and check out a billboard. I had to be so engaging when I looked at the billboard so I would get people’s attention so they too can look at the billboard. Really fun and strange at the same time. I’m an actress, so it was no biggie.
What’s the best advice you’ve ever received from someone regarding your modeling career?
Every no is closer to a yes.
