As a promo model, it’s your responsibility to maintain a warm and welcoming demeanor. Inexperienced models are often guilty of exhibiting negative body language without being aware of it. Everyone knows not to turn your back to an attendee and to keep your arms at your sides, but are you aware of the other negative messages you’re sending through your non-verbal communication.
Below is a list of common body language and the negative signal it projects.
Actions |
Indicated Feeling |
| Wandering eyes | Boredom, Disinterest |
| Arms Folded | Defensive, Unapproachable |
| Relaxed arms and hands | Confident, Relaxed |
| Clenched hands and locked ankles | Nervous, Upset |
| Covering your mouth or face | Unsure, Insecure, Uncomfortable |
| Lack of eye contact | Uncomfortable, Insecure |
| Playing with hair | Uncomfortable, Nervous |
| Holding objects in front of you | Shyness, discomfort |
| Checking the time | Boredom |
| Slouching | Low self-esteem |
| Playing with clothes | Uncomfortable, Nervous |
| Prolonged head tilt | Boredom |
To avoid these common body language mistakes, stand with your head high, shoulders back, and hands rested comfortably at your sides. To project confidence when you’re introducing yourself smile, make eye contact, and a firm handshake. Following these tips can make a huge difference in how attendees and clients perceive you.
