Many businesses may not think of hiring event staffing agencies when attending a trade show. Hiring corporate event staff is a valuable addition for any trade show exhibitor. They would represent your brand, give clients a positive impression about your business, and appeal to your target audience.
Experience & Expertise
Often companies will bring employees to staff important events. Unfortunately, many employees don’t have the background in sales and experience working events that brand ambassadors have. Trained temporary personnel excel at communicating the benefit of your business’ products and services to potential customers. They are experts when it comes to successfully drawing attention to your booth and generating leads.
Experienced convention models know how to maximize quality leads to increase your company’s ROI. After engaging prospective customers they will prequalify and send the best leads to your sales team, then handle the rest of the leads themselves. Since your employees may not be as seasoned at working trade shows, it is very possible there will be a decrease in sales and leads generated. Your business does not want to risk a decrease in sales because you did not have the appropriate event staff.
With employees working your event there is always the risk of them, viewing the trade show as a vacation instead of a business obligation. That will typically never happen with hired help that specializes such events.
Ease the burden
Working with an agency can be very beneficial to your success when you consider the days before and following the event. Not only will your product demonstrators have more experience than your employees at trade shows, but they will save your company the trouble, time, stresses and expenses associated with traveling.
On the day of your event it will be very busy and you have a lot to worry about, which can become stressful and impact things negatively. Established representatives have experienced staff that know how to assist with the responsibilities of a typical show, so that you may focus on high priority items.
Managing a large number of attendees requires the right assistance. Temporary team members will work with your business’ sales representatives, giving you more time with potential clients and other high level priorities. This will help your business’ exhibit run smoother and ease the stress of a trade show.
Why Hire a Model?
Although spokesmodels are hired to draw attention to booths, event staff agencies have beautiful and intelligent promotional girls who are also college educated in consumer marketing and sales. Many have years of experience and are so talented and natural at learning your company sales pitch or overview, that many trade show attendees will think they are actually employed by the companies they represent.
These crowd gatherers are skilled at learning information and performing demonstrations, while articulating essential business information to visitors. They will also hand out sales material so your team can focus on interacting with prospective buyers. Expo models are trained to engage with clients while building relationships that will directly impact your business.
Traffic Flow at Your Booth
Booth models will increase customer’s interest in your business’ exhibit and products. They will draw attention to your booth with their approachable, outgoing and friendly personalities. The direct contact models will have with clients will lead to an increase in brand awareness and more traffic to your exhibit’s location.
Having trade show models at your businesses exhibit will also make your business more eye catching to consumers and help you stand out at a crowded show. Expo models will leave your clients not only with a good impression of your business but quality service as well.
Having specialists such as special event staffing would be a great addition for a busy event day. The extra and professional assistance is exactly what your business needs for your next trade show.
