Trade shows require bold and energetic statements to attract attendees to your booth. Making sure your business is fully staffed with an outgoing and enthusiastic team is crucial to attracting potential clients. Given the importance of having experienced personnel at your booth, and the cost of bringing employees, trade show staffing is a great investment for exhibitors.
Expenses of Using Your Own Staff
Using your own employees as event staff may not be the best decision when running your exhibit. There are opportunity costs to consider when bringing your own employees. Using inexperienced employees rather than brand ambassadors may cause a drop in sales and lead generation. Unfortunately, your employees may also treat the conference as a vacation and a chance to see old friends. Making leads and keeping sales up may not be their priority while traveling for business.
Traveling can become a burden when it comes to cost and making reservations. Event staffing agencies can save you the money and trouble. Event staffing will take care of their own expenses, including hotels and meals, so it will not come out of your pocket.
Expenses of Models
Using trade show models is a great alternative when considering using event staff. In larger cities such as New York, Los Angeles and Las Vegas, modeling agencies typically charge $50 – $60 per hour for 7 hour long jobs over 2-3 days. This would make the total cost around $1050 – $1260. For smaller cities, modeling agencies typically charge $40 – $50, averaging the total around $840 – $1050. For most trade shows, the cost of using professional event staff is covered multiple times over by the leads they generate.
ROI
Many employees don’t have the background in sales, and experience working events that spokesmodels have. Models have the skills and experience your business needs to successfully draw attention to your booth and generate leads. Models agencies conveniently oversee your business’ event staffing process so you won’t have to. Product demonstrators help promote brand awareness, engage more customers and bring more traffic to your location. Models will increase consumer interest in your business’ exhibit and products. Most importantly, experienced models know how to maximize quality leads to increase your company’s ROI. They will talk to clients and send the best leads to their sales team, while handling all of the other leads themselves. This provides the sales team with a buffer from the general attendees, and gives them a steady stream of customers that are likely to buy.
Having brand ambassadors for a trade show is an excellent way to ease the burden of a stressful trade show, while increasing engagement. Your trade show event will not only run smoothly, but the event staff will attract more attention and score more leads.
