Choosing a spokesmodel to represent your brand at a trade show is critical to focus on. You want to make sure your company has a model that not only reflects your brand’s image, but also the trade show as a whole. Articulating to a staffing agency what you are looking for in a model is very important. Here are some characteristics to consider.
Style
Style is important to consider even before choosing your trade show model. The style of your model should match the trade show you’re attending and appeal to your target audience. Trade shows can either be very casual like a sporting or gaming convention, or a formal show such as an alcohol promotion. The style of promo models should correlate with the theme of the event; you never want your model to stand out in a negative way.
As mentioned earlier, spokesmodels should also reflect your brand’s image. Whether it is your company providing your model with appeal or props to wear at an event, convention models should blend in with your brand and look like your actual employees.
Look
All expo models should have a bubbly and friendly personality. Since trade show models will be interacting with booth visitors, they should portray an outgoing and inviting personality for your company. Promo models should also be sophisticated when representing a brand, as well as classy, confident and appealing to exhibitors.
Height
Height can vary for different events. Taller models are more appealing for outdoor and formal events for showing off their long legs. The majority of companies will find height irrelevant for their event because it will not effect how models interact with exhibitors. Height is not as important as experience, communication skills or looks when it comes to trade show modeling.
Experience
The amount of experience models need for an event depend on the individual show your company is attending and the leads you are looking to score. A company attending a larger, international conference would more likely hire promo models that are more experienced in sales and generating leads because of the global presence at the event. Trade shows such as an Anime Expo would not require much experience, rather a convention model that’s appropriately displayed at a booth.
Demeanor
Spokesmodels should act in a professional manner at all times. They should always stay calm and focus during stressful situations. The best trade show models know how to respond to tough questions and rude visitors that could make their jobs more difficult. Promo models should always keep a positive attitude and open mind when working at a new trade show or helping companies with new tasks.
Specific models will have different purposes for certain shows. For example, fitness models are hired because of their knowledge of the fitness industry and to promote a healthy lifestyle. Other models such as swimsuit models are hired for their flirty personalities for an event with a fun environment.
Trusting your staffing agency with the relationships and recommendations they have with models will definitely help your decision when choosing spokesmodels. An event staffing agency will help with all your staffing needs whether your goal is to increase leads or interest about a new product or service. They guarantee your next event is appropriately staffed with attractive and intelligent models.
