A while back one of our employees found an upsetting article on TechCrunch. The article devalues the work of booth babes and promo models calling them lazy and claiming these models just show up and collect their fee each day. He argued that booth babes actually hurt lead generation, and the leads they do obtain […]
Not every person is a natural born salesman. Even employees who have been at the company for years, and know the products inside and out, may falter when presenting to a prospective client in person. The fast paced environment of trade shows only exacerbates this problem. Your sales staff may require a bit of […]
Most people in business know their target audience, and what they are trying to sell, while exhibiting at a trade show. We aren’t here to give you a 101 course on trade show preparedness. We are assuming you know how to get your booth to the show and marketing materials are ready. We are taking […]
Are you exhibiting at the Florida National Dental Convention? Hire promo models to get noticed and generate more leads. The FNDC will be featuring more than 300 companies on the trade show floor this year. If you don’t have a plan to stand out and attract attendees, you could be losing sales to your […]
If you have attended a trade show before, you may have noticed that some booths always seem to attract more attention than others, even when you don’t think their offerings warrant such attention. It probably leaves you wondering, “what can I do to draw a crowd to my booth?” We would like to share five […]
If Trade shows are an important marketing tool for your company or organization, you will want to make the most of your time and investment. Whether you are attending your first or tenth show, reviewing keys to success is always a good idea. Trade shows put you in front of potential customers and provide the […]
